Baumol’s theory of sales revenue maximization pdf

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      Baumol’s theory of sales revenue maximization pdf >> Download / Read Online

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      Baumol’s sales revenue maximization model highlights that the primary objective of a firm is to maximize its sales rather than profit maximization.Prof. Baumol, in his book ‘Business behaviour, Value and Growth’ has propounded a theory of Sales Maximisation. Main aim of a firm is to maximise sales.
      Prof. Baumol in his book Business Behaviour, Value and Growth. (1967) has presented a managerial theory of the firm based on sales maximisation.
      1. There is a single period time horizon of the firm. · 2. The firm aims at maximising its total sales revenue in the long run subject to a profit constraint. · 3
      The model is based on the following assumptions: 1. There is a single period time horizon of the firm. 2. The firm aims at maximizing its total sales revenue in

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